SEO can feel like a totally daunting subject for a novice mom blogger. Many SEO in Canada believe that if they aren’t tech whizzes, they’ll never understand the idea of Search Engine Optimization. However, that is not the case at all.
There are thousands of sophisticated SEO tricks and strategies. But, there are also a lot of very easy steps to help your site rank up in Google’s Search Engine Result Page (SERP). With that in mind, here are some SEO tips that will help you as a beginner mom blogger:
- Use Google Keyword Planner
Keep in mind that you are trying to compete against thousands of other websites for a phrase, so using a broad keyword will not get you anywhere, particularly if you are just starting a blog. Targeting an overly specific keyword, on the other hand, is futile. Fast testing with the keyword planner can be very beneficial in this situation.
Google Keyword Planner will help you see how well your keyword rank in the SERP and how many people are looking for them. All you need to do is put your keyword in, and it will automatically show the results.
Assume you’re working on a new post. It is a good idea to test the title in Google Keyword Planner before deciding on it. For example, if you’re writing an article about driving tips, compare “Easy Driving Tips” and “Beginner Driving Tips” to see which one performs better.
- Be Mindful of Where you Place the Keywords
It should go without saying that you must title your article with the keyword you’re trying to address. It’s fine to have a title that’s longer than the keyword. But, make sure that the phrase appears in the exact order you’re attempting to aim.
The keywords should also appear in the first paragraph of your article. Other significant locations include the headings and subheadings. The keywords within those locations are considered important by search engines because they tell them about the main topics of your post.
Also, don’t forget to include the keywords in the meta description. A meta description is information that appears below the articles’ title in the SERP. Use an SEO plugin to generate any meta description you want for the post. Make it informative and convincing, and use the long-tail keyword phrase in everything you do.
Other Things to Consider
Search engines favor long blog posts. This is because longer blog posts are more informative and beneficial to the audience. Furthermore, longer blog posts can hold visitors on your page for longer, which Google interprets as a sign of excellent quality content.
Another thing to consider is to write like a human. Write as if you are talking so you can avoid awkward language in your post. Google can detect awkward, unnatural language, especially on sites that publish thousands of poorly written posts every day.
Blogging has now become one of the most common ways for stay-at-home moms to make extra money. When you pair the knowledge above with some practice, you should be well on your way to being a successful mom blogger.